Clinical skills get
you started.
Business skills keep
you booked.
Most providers finish training with strong technique and an empty waiting room. The Business Academy teaches the other half — getting patients, keeping them, pricing with confidence, and building a practice that sustains itself.
Training teaches you
to inject. Nobody teaches
you to get patients.
Clinical training programs don’t cover marketing. Medical director arrangements don’t cover pricing strategy. And the internet is full of generic business advice from people who’ve never run a medspa, treated a patient, or managed the economics of a syringe. Naomi runs a profitable multi-service practice. Every framework in the Business Academy comes from that — not from a textbook.
Most new injectors price based on what they paid for training, not what the market supports. That leaves $6K–$12K per month in recoverable margin on the table.
Without rebooking systems and treatment plan sequencing, 80% of aesthetic patients never come back. You’re constantly chasing new patients instead of building on the ones you have.
Sporadic Instagram posts with no strategy don’t build authority or generate bookings. Most providers waste hours on social media that produces likes but not patients.
You completed clinical training, earned your certificate, set up your practice — and the phone doesn’t ring. The skills are there. The patients aren’t. That’s a business problem, not a clinical one.
The complete business
foundation in one day
Foundations
Everything a new or underbooked injector needs to go from trained to profitable — in one intensive day. Patient acquisition, pricing strategy, consultation scripting, social media systems, retention frameworks, and membership design. You leave with templates, action plans, and a 90-day roadmap for your specific practice.
● Launching 2026 — View details & join waitlist →
Go deep on
one topic
Each workshop is a focused half-day session on a single business skill. Take them individually, bundle two or more, or start with the flagship and add workshops for the areas you want to go deeper on. Starting from $597.
The hardest patients to get are your first ones. This workshop covers the exact sequence for going from zero to a steady flow — community partnerships, launch strategy, Google Business setup, and the intro offer framework that builds momentum without devaluing your services.
Stop underpricing and start presenting treatment plans that patients say yes to. Covers cost-of-goods analysis, competitive pricing research, consultation scripting, objection handling, and the follow-up sequence that recovers consultations that didn’t convert.
Your Instagram should book patients, not just collect likes. This workshop covers what actually works for injectors: content pillars that build trust, Reels strategy, profile optimization, and a sustainable posting system you can maintain in 30 minutes a day.
Your best new patient is the one who already came once. This workshop covers why 80% of aesthetic patients don’t rebook, how to fix it with systems, and how to design a membership program that creates predictable recurring revenue.
Take the flagship.
Or build your own
workshop bundle.
The flagship covers all four topics in one intensive day. If you’d rather go deep on specific areas, bundle two or more workshops and save. All business courses pair naturally with any clinical training course for providers building a complete practice.
Beyond the classroom
Workshops and courses build the knowledge. These services do the work alongside you — or for you.
The most hands-off way to launch. A fixed-scope contract that delivers medical director setup, full protocol library, consent suite, compliance documentation, service menu design, and a 90-day roadmap — everything before patient one. Three tiers from $8,500.
A written review of your existing pricing, social presence, consultation flow, and retention rates — plus a 60-minute debrief with Naomi and a prioritized action plan. Async-friendly, delivered within two weeks of kickoff.
A small-group accountability and coaching program with biweekly Zoom sessions, shared frameworks, and direct access to Naomi for three months. Built for providers who want more than a workshop but less than a 1-on-1 engagement.
Standalone paid downloads: pricing calculators, consultation scripts, membership blueprints, Instagram content calendars, and rebooking workflows — the same materials built in Business Academy sessions, packaged for self-study.
Built for providers
who are skilled but
underbooked
The Business Academy is for licensed healthcare providers who have clinical training but need help translating skills into a sustainable practice. Whether you just finished your first course or you’ve been injecting for years with inconsistent patient flow, the gap is the same — and these workshops close it.
Completed clinical training within the last 6 months and need patients. You have the skills — you need the launch plan.
You’re a competent injector with available appointment slots. The clinical side is strong — the business side needs structure.
Your schedule is full but your margins are thin. You need pricing strategy, package construction, and consultation confidence.
You run a medical practice and you’re adding aesthetic services. You need a business framework specific to the medspa model.
The skills open
the door.
The business keeps
it open.
Every Business Academy course is taught by Naomi Fayzulayev, FNP-C — an active practitioner who built a profitable multi-service medspa from scratch. You learn from someone who does it, not someone who teaches about it.
Common questions about
the Business Academy
Quick answers for providers considering Business Academy workshops — whether you’re pre-launch or already running a practice.
Book a Discovery Call →Reading for medspa owners
How to price injectables, memberships, and packages — without racing to the bottom or losing margin to discounts.
Where established practices typically leak revenue — and the seven highest-leverage levers to recover it without adding services.
How to design a membership program that actually retains patients and stabilizes monthly revenue — without devaluing your services.